Olimpio Lorenzi, Corso Magenta's oldest shop in Milan
Olimpio Lorenzi originally came from Rendena Valley in Trentino and dedicated himself, since he was a very young boy, to the handcrafting activity of knife-grinder. As many other inhabitants of the valley he had to emigrate because of a lack of job, which at the beginning of the century afflicted most of the peninsula. Only towards the end of 1919, when Olimpio came back from Germany where he had improved his knife-grinder skills, he establishes in Milan. In this city, with his brother Giovanni, he opens the famous Cutler's in the historical and elegant Corso Magenta. This Cutler's, with 80 years of uninterrupted activity, is one of the oldest shops in Milan.
In the beginning the only source of gain was the grinding activity, which was done at the back of the shop, while the selling of knives and scissors were done only after the request of customers. Once the first difficulties had been overcome, the industriousness of the brothers managed in increasing work and customers. Even after the separation form his brother who decided to continue this profession individually, Olimpio began, with the help of a workman, to diversify the activity to satisfy the increasing requests of customers.
The passion for commerce and handcrafting was inherited by his son Renzo who, with care and passion, dedicated himself to the modernization of the shop and to a remarkable enlargement in the offer of the treated items. In one generation, passing through the difficult years at the beginning of the century, from blade-grinding Corso Magenta's shop could offer lighters, pipes and refined accessories for cigar smokers to its customers. The love for this job, the curiosity for shapes and the attention for the history, hidden behind every classy object gave Renzo the opportunity to give to the activity previously begun by his father, a highly professional image, still appreciated and esteemed by his many customers. This esteem has been acknowledged in 1969 by the Chamber of Commerce of Milan with a gold medal, in order to confirm 50 years of uninterrupted activity. The care and devotion of Lorenzi's family can be found still today in the new stimuli of the third generation, represented by Andrea, one of the three sons of Renzo, who some years ago has successfully inherited the management of this family company.
A success which is renewed through the years thanks to the professionalism and kindness of a handcrafting traditional family, who cares for the customer's satisfaction. This mission is very well explained by Andrea Lorenzi' s words: "Selling is not enough for us; we want to give advices, to guide the purchase, to explain the origin of the products, to offer a service which is led by experience. And this doesn't cost anything to the customer. We want to keep a gentle, familiar contact with the customers. Here they know they can speak, ask, see, receive information without necessarily buying something. We never hurry choices, we help all those who visit our shop to recognize their real needs." This working philosophy is definitely oriented to the client's needs; a professional approach which is at the base of the success of Lorenzi family's activity.
"Today we can fulfil the needs of people who want something special and unique, produced with care, or simply the latest items, such as the prestigious articles for cigars and pipe's smokers, the lighters, the accessories for wine lovers, the manual and safety razors, head and shaving brushes, male perfumes and toilet accessories. We offer the best products in cooking and table cutlery, collection cutlery and free time cutlery, very researched and high quality cutlery, both for shapes and materials, which are high-tech or natural and exclusive such as briar-root and horn. Beautiful objects make life more pleasant and harmonious." Through three generations we can always find the care and the competence in the work begun by Olimpio, which continues in the historical Corso Magenta shop where you will always find a Lorenzi to welcome you and to give you an advice.